Make your website a well oiled, lead-generating machine by building a custom inbound marketing strategy that suits your business.

Inbound Marketing Strategy

Building an inbound marketing strategy is quickly becoming an industry best-practice. In order to drive your target persona to your website and generate an abundance of qualified leads, your inbound marketing strategy must be your supreme focus. Each tactic in your marketing plan must act as a gear in your comprehensive marketing machine, linking to the other gears to create a synchronous, strategic program.

To develop an inbound marketing strategy, we spend weeks with you to:

Inbound marketing strategy
Whether your enterprise is big or small, involved in professional, financial and business services or technology, healthcare or manufacturing, the key to your success is an inbound marketing strategy built on an in-depth understanding of your industry, business and target audience.

Inbound Marketing Strategy

Content marketing is about giving buyers what they want and need

The modern buyer’s journey no longer includes a constant barrage of promotional messages. This is just noise.

Your prospects crave information. They want and need to be educated in order to make informed purchase decisions and they must trust you before you become the obvious solution to their pains. As such, content marketing is a major component to your inbound marketing strategy.

Inbound marketing strategy

Educational Offers
From whitepapers and tip sheets to videos, webinars and consultations, your offers are the gears that churn your  Ascension Marketing Machine™.
Email Marketing
From informative monthly emails to those that nurture your leads, email marketing keeps you at the top of your prospects’ minds.
Social Media Marketing
From Facebook to Twitter to LinkedIn, social media content is both essential to connecting with personas and increasing your visibility.
A staple of content marketing, your blog is a natural resource where new prospects discover your company, opening doors of opportunity.

Designing and Building Your Inbound Marketing Strategy

Inbound marketing strategy

There’s no impression like the first impression, and your website is the staple of leaving lasting imprints on your prospects’ minds.

Website design is the single most important tactic of your inbound marketing strategy.

In order to convert site visitors into leads – and eventually, customers – you must design your website to help your visitors get to know and trust you.

Impactful, lead-generating websites are constructed on the pillars of inbound marketing and your prospects’ pains and needs. Developed in this manner, you create a powerful online presence that sets you apart from your competition.

Our team writes, designs, and develops your website, which includes:

On-Site and Off-Site SEO
With meticulous research into the how your personas search for information, we strategically implement SEO best practices that get you found.
Website Conversion Strategy
From strategic placement of offers to the construction of targeted landing pages, your site is optimized to convert strangers into new leads.
UI/UX Design
User Interface (UI) and User Experience (US) are the foundation of creating a seamless experience for your visitors to accomplish their goals and drive leads.


Metrics, Analytics, and Ongoing Optimization

No inbound marketing strategy is complete without a consistent and ongoing performance review.

You must closely monitor many metrics and analytics, including:

Website Traffic

  • Blog Click-Through Rate
  • Landing Page Conversion Rate
  • Call-To-Action Performance

With consistent reviews of critical data, we’re always tweaking and optimizing your inbound marketing strategy and tactics to ensure that your program is generating the kind of leads and new business that meet or exceed your goals.


The need for inbound sales services became apparent when sales teams applying traditional practices couldn’t close inbound marketing leads.

Click below to learn about the importance of an inbound marketing strategy

Flawless Inbound - Rise Above the Noise

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