The Gartner Future of Sales 2025 report reports that 60% of sales organizations will transition from experience- and intuition-based selling to data-driven selling by 2025.   

This transition has been on the horizon for some time, and for good reason.  

The sales environment has changed rapidly, pushing companies to build adaptive systems that include hyper automation of interactions and transactions between sellers and buyers to remain competitive.  

Breeze Intelligence, as announced by HubSpot at INBOUND 2024, facilitates data-powered selling practices by tapping into generative and predictive AI to automate and augment business processes. 

Here are six ways you can use Breeze Intelligence to create new demand and boost conversions for your product or service: 

1. Streamline Data Management with Advanced Enrichment

Is your sales team struggling with fragmented data across different platforms?

It takes a while to realize, and even more to acknowledge, that you have data silos present throughout your organization, and that they’re actively getting in the way of change. Key details about prospects that could pave the way for more precise targeting, building a stronger pipeline, or even prioritizing which leads should be actioned ASAP are simply not visible or accessible to the decision-makers. Instead of alignment, there are fragmented efforts that don’t fully deliver.

Breeze Intelligence offers a way out by providing over 40 continuously refreshed attributes and access to more than 200 million buyer and company profiles.

Essentially, you could use Breeze Intelligence to enrich your CRM with up-to-date company details and contact information. This means that when a lead fills out a form, HubSpot automatically updates the CRM with relevant details such as company size, industry, and recent activities.

2. Enhance Lead Scoring with Buyer Intent Data

Whether it’s page views, button clicks, firmographics, financial trends, hiring patterns, or anything else, marketers have several types of intent signals to examine, each reflecting a specific consideration in the purchase decision. But how do you figure out which leads are actually worth your time and ready to hand off to the sales team?

Breeze Intelligence helps by identifying and prioritizing high-fit, high-intent leads based on target market criteria and website activity. So, if you want to set intent criteria like the minimum number of visits and recent activity, you can zero in on companies demonstrating high intent. It’s these small gains in efficiency that allow your sales teams to focus on leads with a higher probability of conversion instead of casting a wide net to capture uncertain demand.

3. Optimize Engagement with Intent-Oriented Filtering

Prospects who seem to love your offering may not yet be ready to buy. Buyers who are in the market today probably haven’t asked for a call. And those somewhere in the middle could be swayed — if you can reach them at the right time.

There is no doubt that intent data helps sales and marketing leaders separate the ready from the rest. What it does is shine a light on the digital signals that businesses generate as they move through the buyer’s journey, giving sales reps a hyper-efficient way to engage accounts that are gearing up to make a purchase.

Breeze Intelligence's intent orchestration goes beyond by filtering top-fit companies based on their intent and target market criteria. The feature also provides actionable insights into lead readiness, helping sales teams prioritize follow-ups with the ones most likely to pull the trigger.

4. Improve Conversion Rates with Simplified Form Shortening

When your forms provide a poor user experience, visitors will often skip filling them out. This causes them to leave your site without converting—just because your form fields were a little off!

Breeze Intelligence addresses this by minimizing redundant fields and improving the user experience, giving you the tools to create a good form in any circumstance. It’s not that you’re not gathering necessary info; it’s about managing the balance between the data you need and what people are willing to offer, considering their short attention spans and the general fatigue from completing forms.

5. Leverage Bulk and Customizable Enrichment for Efficiency

If your data enrichment isn’t up to scratch, everything in your sales process suffers.

One survey revealed that 91% of businesses feel data obstacles are damaging their performance. Breeze Intelligence offers bulk enrichment options and customizable settings to simplify data management, all while protecting the integrity of your database and improving enrichment accuracy.

But by continuously updating your data with real-time information, you can ensure that your sales and marketing efforts are always based on the most current and relevant data.

6. Drive Targeted Campaigns with Enhanced Buyer Profiles

A buyer profile should contain demographic traits like role and company, as well as psychological traits like motivations and challenges. Who is your ideal customer at the very core of their value system? What do they wake up thinking about? What worries keep them up at night? What excites or scares them?

To create accurate buyer personas, you need to maximize available data, research, and interviews to determine whether a customer is the right fit for your offering. With Breeze Intelligence, your reps can filter and segment their contact list based on enriched attributes like industry, company size, and recent business activities. Then, it's all about tailoring their messaging specifically to the needs and interests of those segments.

Leverage Breeze AI with Flawless Inbound

As a leading HubSpot Solutions Partner in North America, we’ve done all the groundwork and research necessary to fully understand Breeze Intelligence on every level.

We can help you harness Breeze Intelligence to automatically analyze pipelines and predict when a deal is at risk of stalling versus when it’s likely to move forward. To demonstrate the power of Breeze Intelligence in action and answer your burning questions, we’re hosting a Post-INBOUND Debrief HUG webinar on October 2. Sign up today!