HubSpot CRM is stepping into a new era. 

And the way we use technology to drive business will no longer be the same, either.  

While classic sales and marketing strategies will always hold their ground, the tools we use to bring those strategies to life are changing—and changing quickly. INBOUND 24 has showcased the latest software innovations designed to automate tasks that previously consumed endless hours of our time—and, if we’re getting a little dark, years off our lives. 

So, without further ado, let’s dive into some of the most thrilling developments from INBOUND 24: 

1. Breeze AI 

Breeze AI is a powerful suite of tools designed to catapult how we evaluate, track, monitor, and optimize sales and marketing. In one word: it’s a Gen AI tour de force! 

Breeze AI is embedded within HubSpot, offering features like Breeze Copilot for personalized assistance, Breeze Agents for automating tasks like social media and content creation, and Breeze Intelligence for advanced data enrichment and buyer intent analysis. These tools will not only help simplify workflows that would otherwise drain hours of your time but also enrich customer engagement and provide deeper insights to drive conversions. 

Read More: What Is Breeze AI by HubSpot and What Are Its Main Capabilities? 

2. Operations Hub Capabilities 

HubSpot knows all too well how teams struggle, nay, suffer, from fragmented sources of data that pull apart the various teams in your business, create friction, and, most consequentially, damage customer experiences. 

That’s why they introduced 11 new Operations Hub capabilities designed to augment data management with new levels of efficiency and accessibility. Key updates include advanced workflow automation with webhook triggers and custom data passing, improved data syncing with enhanced custom object integration and better testing, and data quality improvements through real-time deduplication and AI-driven formatting recommendations. The best part is that the latest features facilitate healthy dataset management, allowing for more advanced reporting and automation. 

Read More: 11 New Operations Hub Capabilities That Make Data Management Easier, More Efficient, and More Accessible

3. Marketing Hub Upgrades 

Before, we thought of marketing automation as the mechanization of manual tasks like sending emails, posting on social media, collecting information, and managing internal processes. Well, been there, done that last year! 

The new Marketing Hub upgrades make it clear that the future is now – and there’s vast potential in how we can harness technology to acutely understand customer pains, intuitively match them with precise products and services, and persuade them to buy—or at the very least, nurture their interest with compelling evidence, flair, and personalized support. 

From AI-driven insights to scalable SMS and game-changing video publishing tools, these upgrades are built to hit the right audience, at the right time, with the right message. 

Read More: 9 HubSpot Marketing Hub Updates That Will Transform Your Strategy 

4. New Content Hub Features 

At INBOUND 2024, HubSpot unveiled exciting updates to the Content Hub that will revolutionize how you engage prospects at every stage of the buying process. From the versatile Content Remix feature, which repurposes content across multiple formats, to AI-powered podcast creation, HubSpot is empowering marketers to create impactful, multi-channel content with ease. Additionally, the Brand Voice tool ensures consistency across platforms, while the Memberships and Content Embed functionalities enhance personalization and gated content management. Together, these updates bring you closer to delivering valuable, audience-specific content without relying on traditional "sales talk." 

Read More: What’s New in Content Hub (7 New Ways To Optimize Your Content Production)

5. Next-Gen Sales Automation 

Sales is all about bridging the gap between needs & outcomes, and the new HubSpot tools for sales are designed to deliver just that. 

From the sleek new Sales Workspace that consolidates all your tools and data, to AI-driven Guided Actions that ensure you're focusing on high-impact tasks, your team will now have new opportunities to improve sales effectiveness. The AI Meeting Assistant now provides tailored prep and follow-up suggestions, while Predictive Deal Scores and Selling Queues enhance your ability to prioritize and manage opportunities. Finally, Deal Summaries streamline your deal management with key insights at a glance. 

Read More: The Latest Sales Hub Updates from HubSpot Including Workspaces, Guided Actions, Selling Queues, and More 

6. Smart CRM Innovations 

The CRM you know is changing, and HubSpot's latest announcements are moving the needle forward! 

From sensitive data storage functionalities to Quick Record Create for data management, these new tool updates make it clear that no other platform compares to HubSpot's ability to put leads and customers at the forefront of your entire business. The new features bring order to the chaos of your interactions, letting you focus on your customers instead of constantly searching for past details. 

Read More: 14 New Features Unveiled at INBOUND That Make HubSpot the Ultimate Smart CRM 

IMPLEMENT THE NEW HUBSPOT UPDATES WITH FLAWLESS INBOUND

Transitioning your company's Hubspot platform to accommodate the new updates can seem like a monumental decision with potential risks.