MedicAlert Foundation Canada - Enterprise Implementation

Background 

MedicAlert Foundation Canada, a leading non-profit offering emergency health information services, struggled with outdated, fragmented technology systems. Their legacy software impeded their ability to manage and secure sensitive medical data efficiently, affecting overall operational effectiveness.  
Industry: Health Care

Objective 

They wanted to modernize their technology infrastructure and integrate disparate systems to ensure compliance with medical data regulations, while bolstering operational efficiency and data management. 

Project Delivery 

Flawless Inbound was engaged to lead the implementation project. The project involved overhauling MedicAlert’s legacy systems and integrating HubSpot CRM with tailored solutions. The logistics included detailed planning, customization, and phased implementation to ensure minimal disruption. Flawless Inbound managed the entire process, from initial assessments to final deployment, spanning several months to deliver a fully integrated and compliant solution. 

Solutions 

  • HubSpot CRM: Flawless Inbound unified CRM, marketing, and support functions with automation tools for efficient operations. 
  • AWS Integration: Flawless deployed AWS services for secure medical data storage and advanced integrations like product bundling and RapidSOS. 
  • Stripe Integration: The Flawless team integrated e-commerce and donation processing within HubSpot for streamlined transactions. 
  • Custom Integrations: Our technical team developed specialized medical portals, custom product listings, a printable wallet card, and more to achieve unprecedented levels of efficiency. 

Results 

  • Centralized System: MedicAlert now operates with a robust, integrated system for seamless data management and operations. 
  • Improved Efficiency: Automation and integration reduced manual tasks and operational burdens. 
  • Data Management: Real-time reporting and dashboards provide actionable insights and support informed decision-making. 
  • Compliance and Security: Ensured secure handling and storage of sensitive medical data, meeting all compliance requirements. 

Quote 

“Before HubSpot, our technology was in the dark ages. Now, we can analyze data and understand patterns that help us sell subscriptions and one-off products. The efficiency gains are astronomical.” 

– Leslie McGill, President & CEO, MedicAlert Foundation Canada