Ready to Do Digital Marketing — Better?
Why Aren't Things Working?
If you're asking that question, you're not alone. Many B2B companies are fighting just to stay afloat these days. Traditional Sales and Marketing methods are nothing compared to the undeniable power of the internet, but learning how to navigate forward and succeed in the modern digital marketing landscape while keeping the lights on is no simple task.
- You got yourself a website, but nobody's actually visiting
- Even when you do get visitors, they ignore your contact forms, so what's the point?
- You signed up for expensive software promising to take care of everything for you, but you can't even tell if it's working
Or maybe you're building a new company from scratch
That's a whole different game. How do you get yourself set up for success when you don't even have a clientbase to support your new company?
It Takes More Than Just a Digital Marketing Partner
The answer is Inbound Sales and Marketing. It's about meeting your lead where they are, giving them some value right now, establishing yourself as a trusted partner, and nurturing them toward a smart opportunity for conversion.
It takes a team with deep knowledge and experience of multiple online platforms. Your digital marketing partner needs to live and bleed Google, Facebook, SEO, and content creation. They need to be obsessed with the numbers and able to connect your spend to your revenue growth. And they need that never-stop-learning attitude that compels them to work every day to understand the psychology — the needs and wants — of what's going to make your customers choose you.
But you need more than just a digital marketing partner. You need a strategic consulting partner. A team with the power not only to execute winning campaign, but also one that can see the big picture and make connections across your business for those campaigns to support. Here's an example. The front-end of what we do, and the deeper insight into how we sustain success.
Here's How We Build Your Lead-Generating Digital Marketing Engine
Improve Your SEO
You have have the most incredible site in the world, full of knowledge and bursting with compelling offers.
But it means nothing unless people find it. That's why our first crucial approach is to strip down your site and evaluate its ability to talk to search engines. The easier it is for a search engine to read your site and understand the expertise you offer, the more you will get found when your potential customers are looking for answers.
Create Winning Content
Now that you've got readers on your site, you need to ensure that they're going to find wherever they've landed useful.
This means understanding what they want. In most B2B cases, they're not immediately ready to buy your product or service. They're looking for answers to problems they're experiencing right now. You craft compelling content that answers these questions — yes, you just give it away. This helps you rank, and it helps you stick in the customer's mind as they learn more about their actual need.
Convert With Offers
You've got someone on your site, and you've given them something useful. The third step in the process is giving them reason to convert.
Look, nobody wants to give their information away for fun. But they'll do it if it's worth it. If you've shown you deserve it. Develop targeted, in-depth, comprehensive offers to start the personal conversations that will ultimately win them over. Try workshops or webinars — or give away a sample of your full service. This gives you a precious foothold from which you can start to turn them into a loyal customer. And these three steps comprise your first lead-generating inbound engine.
Okay, So How Do We Do It?
Anyone can put a three-point plan on the internet and claim that they're the answer to all your problems. But we work to be a more integral partner than simply a one-off service that sets you up and leaves you to fend for yourself.
Nothing makes us work harder than getting really interested and involved with what our clients are doing and working to remove revenue-killing friction that holds you back on an organizational level. We've found that for every company, there are three departments that absolutely have to run not only smoothly on their own, but flawlessly together if you want to fully realize your revenue potential.
We'll dive into your sales process and get nice and friendly with it. This means talking to your sales team, understanding how a customer's journey progresses through your system, and getting familiar with particular needs you have.
Then, we'll evaluate that process for efficiency and identify opportunities for automation and synchronization with your marketing efforts. It's all about making one, cohesive, complementary whole.
At the same time, we'll make a similar examination of your marketing efforts. We'll find out what's getting in the way of your success, what messaging isn't resonating with your customers — and learn how to develop new initiatives that they can't resist.
Then, we'll do it. We execute just as hard as we plan: and we pay attention. Every campaign is an opportunity to understand and optimize. Results start with unbeatable marketing, and we follow the whole process from awareness to the sale.
The final component of an efficient revenue-generating machine is your service department. We find that this is an often-ignored absolute wealth of information and data that too many companies completely devalue.
And it's a shame, because it's with this data that you can create the ultimate public relations dream: the loyal promoter. Each one of these is worth more than any ad spend or how-to article, because it provides that social proof to prospects that yes, you know what you're doing and you're worth the time and money.
It's Time To Get In Contact
We love a challenge. Whether you're struggling to support a decades-old business whose processes are no longer as effective as they were, or you need to create a launchpad for your new business yesterday, we're up for it. And we're a bunch of over-achievers. We banded together to become Platinum HubSpot Partners and earn certification after certification.
It's because we pull all of our tricks together in this one platform. We use it to attract new contacts. Publish great content. Manage progress through deals. Email fantastic offers. Follow up with and keep existing customers engaged. Set up smart workflows that do your work for you. We know this thing inside and out — and when there's something else you need, you bet we've got recommendations for that too.
Fill in the form right here, and we'll get you set up. You're gonna like what you hear. Promise.