Digital Marketing in Edmonton – You Can Do It Better
Why Aren't Things Working?
If you're asking that question, you're not alone. Many B2B companies in Edmonton struggle with understanding why their marketing and sales efforts are no longer getting the results they need.
There’s a lot of common challenges when it comes to traditional sales and marketing methods, including:
- You got yourself a website, but nobody's actually visiting
- Even when you do get visitors, they ignore your contact forms, so what's the point?
- You signed up for expensive software promising to take care of everything for you, but you can't even tell if it's working
- You’re trying to build your company from the ground up, but developing a brand new client base is going far too slow to support your start-up.
The truth is, learning navigate forward and succeed in the modern digital marketing landscape in Edmonton while keeping the lights on is no simple task.
It Takes More Than Just a Typical Edmonton Marketing Agency
To find success with today’s buyer, you have to be prepared to embrace the new world of inbound sales and marketing alignment – and you need the expertise to pull it all off.
What exactly needs pulling off? Well, all of this:
- meeting your lead where they are,
- giving them some value right now,
- establishing yourself as a trusted partner, and
- nurturing them toward a smart opportunity for conversion.
So how are you going to do that? Well you could try it yourself (but we all know that’s not why you’re here on our website) or you could ask the experts. The thing is, you need to find the right expert for you. Of course, there are all kinds of Edmonton content marketing agencies, and SEO companies, and sales consultants, and web-developers, and lead-generation experts. But you need more than that. You need all of that.
Your Edmonton digital marketing agency needs to live and bleed SEO, content creation, automation, web design, sales strategies, and more. They need to be obsessed with the numbers and able to connect your spend to your revenue growth. And they need to be connected to what local buyers want. They need to understand what lead-generation in Edmonton really takes right now and be motivated to continuously update and improve that knowledge.
In reality, you need more than an Edmonton digital marketing agency. You even need more than a digital marketing partner. You need a strategic consulting partner. You need a team with the expertise and the power to not only create your website and marketing campaign, but also to support your business as a whole and help drive your revenue-growth goals. Here's an example. The front-end of what we do, and the deeper insight into how we sustain success.
Here’s How We Build Your Edmonton Lead Generation Engine
We Improve Your SEO
You can have the world’s most beautiful website. It can be full of amazing content, highlight a great team, and display your top-notch services.
But it means nothing unless people find it.
One of our first steps is always to take a deep-dive into your site and find out just how well its conversing with search engines. We need to make sure that what your potential customers are searching for is what you’re ranking for. It’s critical and you won’t see revenue growth without it. Which means we never cut corners when it comes to SEO.
We Create Winning Content
Once a visitor gets to your website the goal is getting them to stay and convert. That means when they land on your website, they need to find the information they’re looking for.
So, you have to understand what your customers want.
When it comes to Edmonton B2B buyers, they usually aren’t ready to buy the first time they visit your site. They’re looking for information on solving their pain points that’s useful and reliable.
In Edmonton, content marketing is more than just writing a couple blogs and posting about them on social media. It’s about creating compelling, informative content that will guide your readers towards viewing you as a trusted thought-leader (and eventually buying your product).
We Convert With Offers
You've got someone on your site, and you've given them something useful. The third step in the process is giving them reason to convert – it’s the lead generation.
Truthfully, no one wants to give you their information. People are very guarded about who they give their email, name, or company information to – and about what they’ll give it in exchange for. If you want someone to convert from a visitor to a lead, you need to prove to them that it’s worth it. You need to give them something comprehensive, targeted, and personal – not just the general informative content you’re normally giving away.
Try workshops or webinars — or give away a sample of your full service. This gives you a precious foothold from which you can start to turn them into a loyal customer. And these three steps comprise your first lead-generating inbound marketing campaign.
Okay, So How Do We Do It?
A simple Google Search will show that there are infinite sources out there claiming to offer you a catch-all, DIY, quick-fix solution for digital marketing and sales. But if you really want to succeed with increasing your revenue, that’s just not going to work. You need help – from someone who really “gets it.”
Nothing makes us work harder than getting really interested and involved with what our clients are doing and working to remove revenue-killing friction that holds you back on an organizational level.
Plus, we’re from here. We understand the challenges local B2B companies are facing when it comes to lead-generation and revenue growth. We’re more than just your typical Edmonton digital marketing agency – we’re Edmonton’s Inbound Marketing experts.
We've found that for every company, there are three departments that absolutely have to run not only smoothly on their own, but flawlessly together, if you want to fully realize your revenue potential.
Edmonton Sales Enablement
We know, sales isn’t the first thing you think about when you’re looking for a marketing company in Edmonton – but it should be up there. When you work with Flawless Inbound, we always start with a deep dive into your sales process.
This means talking to your sales team, understanding how a customer's journey progresses through your system, and getting familiar with particular needs you have. The goal is to find out where automation can help – and how we can better sync up sales and marketing – to improve efficiencies and your ROI.
Edmonton Marketing Enablement
If you thought marketing would get off scot-free while we investigated sales, you thought wrong. We conduct a thorough examination of your marketing efforts and collateral to date to find out what’s working and what might be impeding you from connecting with your customers.
Once we have the benchmark, it’s time to bring on the digital marketing campaigns. Every campaign is an opportunity to understand and optimize. We never stop improving and we always keep real, measurable results as the number one goal.
Edmonton Service Enablement
The final component of an efficient revenue-generating machine is your service department. Sometimes, especially with B2B organizations who keep clients long-term, this area can be a little neglected.
But it shouldn’t be. And we won’t let it be. Because anyone who knows anything about inbound marketing in Edmonton knows how important loyal promoters are. Every customer who wants to review and recommend your company is an opportunity to prove to potential customers that you know that you’re doing.
Contact our Edmonton Marketing Company
We love a challenge. Whether you’ve been in business for years and now you’re struggling to connect with the modern buyers the way you used to, or you’re launching a new business and need to start generating leads yesterday, we’re up for it.
We banded together to become Platinum HubSpot Partners (the only HubSpot Platinum partner in Edmonton) and earn certification after certification. We use it to:
- Attract new contacts.
- Publish great content.
- Manage progress through deals.
- Email fantastic offers.
- Follow up with and keep existing customers engaged.
- Set up smart workflows that do your work for you.
And it’s not just HubSpot. We’re everything else you need from an Edmonton Inbound Agency. From SEO to content to design to strategy – we have a project for that.
Fill in the form right here, and we'll get you set up to have a conversation with one of our Edmonton Digital Marketing specialists. You're gonna like what you hear. Promise.