Vancouver Digital Marketing – Are You Doing it Right?
Why Aren't Things Working?
If you’ve been struggling to understand why your marketing (and even your sales) efforts aren’t paying off with the kind of results you want – you’re not alone. In Vancouver, many B2B companies find keeping up with the modern buyer and advancing their digital marketing efforts to be wrought with challenges.
These challenges include:
- You designed a great website, but nobody's actually visiting it
- Even when you do get visitors, they ignore your contact forms, so what's the point?
- You signed up for expensive software promising to take care of everything for you, but you can't even tell if it's working
- You’re trying to build your company from the ground up, but developing a brand new client base is going far too slow to support your start-up.
The fact of the matter is, that keeping up with latest and greatest in Vancouver digital marketing strategy and growing your business from that is no simple task.
It Takes More Than Just Your Usual Vancouver Marketing Company
To find success with today’s buyer, you have to be prepared to embrace the new world of Inbound marketing and sales alignment – and you need the expertise to pull it all off.
Some of the new techniques you need to be able to do include meeting your lead where they are and giving them something of value right away. You have to be able to establish your company as a trusted info source and partner, and you have to continuously nurture them towards conversion.
So how are you going to do that? Well you could try it yourself (but we all know that’s not why you’re here on our website) or you could ask the experts. It starts with finding the right expert for you. Of course, there are countless Vancouver SEO companies out there, or content marketing agencies, or website developers, or sales consultants. But you need more than that. You need all of that.
Your Vancouver digital marketing agency needs to be:
- Committed to serious SEO
- Creative Content Writers
- Automation Experts
- Web Design and Development Professionals
- Trusted Sales Consultants
- Experienced in serious Lead-Gen
In addition to all that, they need to be knowledgeable about the behaviour of local buyers. They need to understand what lead-generation in Vancouver really takes and be motivated to continuously update and improve that knowledge.
In reality, you need more than a digital marketing agency. You need a strategic consulting partner. Someone who’s just as dedicated to your lead-generation as they are to the success of your business as a whole. We’re big into that. Here's an example. The front-end of what we do, and the deeper insight into how we sustain success.
Building Your Vancouver Lead Generation Strategy – How It Works
Improve Your SEO
You could have Vancouver’s most beautifully designed website, full of compelling content, highlighting your rockstar team and delivering your killer services.
But it means nothing if people can’t find it.
And what if you aren’t starting with all of the above? That’s why we always start with a deep-dive into how well optimized your current website is for search engines. We need to find out whether you’ve got the right keywords for your potential customers so we can come up with the right strategy for you to get ranking for those.
Create Winning Content
Once your SEO efforts start paying off and people start visiting your site, you need them to stay there. That means you need to have something they want.
B2B buyers aren’t visiting websites for the first time to buy something, they’re there to research and to learn. That’s why you need to fill your website with useful content that your visitors will actually want to consume.
In Vancouver, content marketing is more than just writing a couple blogs and posting about them on social media. It’s about creating compelling, informative content that will guide your readers towards viewing you as a trusted thought-leader (and eventually becoming your customer).
Convert With Offers
You've got someone on your site, and they’ve read all the all the useful content they need. The third step in the process is giving them reason to convert – it’s the lead generation.
When it comes time to start converting, we’re very aware that people are guarded about their information and that it takes something special to get them to give it away. Lead generation in Vancouver takes more than just the regular content you’re giving away on your blog – you have to offer something practical and useful.
As a starting line, try workshops or webinars — or give away a sample of your full service. Depending on the industry, you could also offer demos or quotes. This gives you a precious foothold from which you can start to turn them into a loyal customer.
Okay, So How Do We Do It?
Sure, you could Google search “how to do digital marketing in Vancouver” and find infinite resources claiming to show you how to get infinite leads in only weeks. But anyone who knows modern sales and marketing knows that this is nothing but a scam. Real, successful, marketing enablement takes expertise and commitment.
And if you’re looking for expertise and commitment – look no further. Not only do we have a team of diverse expertise in marketing and sales, we also take personal interest in every business we work with. Nothing makes us work harder than knowing we’re having a real impact on removing friction and growing revenue for your company.
Plus, we’ve got Van-City locals on the team. We understand the challenges local B2B companies are facing when it comes to lead-generation and revenue growth. We’re more than just your typical Vancouver marketing agency – we’re Vancouver’s Inbound Marketing experts.
We've found that for every company, there are three departments that absolutely have to run not only smoothly on their own, but flawlessly together, if you want to fully realize your revenue potential.
Vancouver Sales Enablement
We know, sales isn’t the first thing you think about when you’re looking for a marketing company in Vancouver – but it should be up there. To compete in the modern marketing world, your efforts need to be fully aligned with your sales team (and they need to be fully aligned with marketing).
We help with this by talking to your sales team, understanding how a customer's journey progresses through your system, and getting familiar with particular needs you have. We want to find out where marketing and automation might be able to help lessen the load on sales – and how we work together to improve your ROI.
Vancouver Marketing Enablement
In addition to digging through your sales team, we take the same deep dive into your marketing program. We conduct a thorough examination of your marketing efforts and collateral to date to find out what’s working and what might be impeding you from connecting with your customers.
Once we understand where we’re starting from it’s time for digital marketing campaigns. We look at every campaign as an opportunity to increase your leads and conversions (obviously) and also to learn how we can improve and grow our marketing strategy.
Vancouver Service Enablement
The final component of an efficient revenue-generating machine is your service department. In the hustle and bustle of your marketing and sales programs, the services department can sometimes take a back seat.
But we won’t let it. Because anyone who knows anything about inbound marketing in Vancouver knows loyal promoters are critical to your business success. When every industry is full of competition, you have to keep your customers delighted if you want them to provide those coveted 5-star testimonials.
Contact our Vancouver Digital Marketing Agency
We love a challenge. Whether you’ve been in business for years and now you’re struggling to connect with the modern buyers the way you used to, or you’re launching a new business and need to start generating leads yesterday, we’re up for it.
We banded together to become Platinum HubSpot Partners and earn certification after certification. We use it to:
- Attract new contacts.
- Publish great content.
- Manage progress through deals.
- Email fantastic offers.
- Follow up with and keep existing customers engaged.
- Set up smart workflows that do your work for you.
And it’s not just HubSpot. We’re everything else you need from a Vancouver Inbound Agency. From SEO to content to design to strategy – we have a project for that.
Fill in the form right here, and we'll get you set up to have a conversation with one of our Vancouver Digital Marketing specialists. You're gonna like what you hear. Promise.