Mastering Lead Scoring with HubSpot

In these clips from a recorded webinar, sales and HubSpot expert Erica Josephison discusses lead scoring in HubSpot, providing a comprehensive overview of its implementation and best practices. She covers the technical aspects with a demo, highlighting the importance of aligning marketing and sales teams through effective lead scoring systems. Viewers can learn about setting up criteria, using templates, and leveraging both traditional and predictive lead scoring methods to optimize their HubSpot experience.

• Lead scoring helps prioritize leads effectively, aligning sales and marketing teams to focus on high-quality, high-intent leads.
• HubSpot offers two lead scoring methods: traditional scoring, where scores are manually assigned to actions, and predictive scoring, which uses AI to predict a lead's likelihood to close.
• Customization and integration with other HubSpot tools allow for a comprehensive and flexible lead scoring system, accommodating various business needs.