Strategic Selling: Make Your Data Work For You

In this video, Erica Josephison and Leah Green discuss how to leverage existing CRM data for strategic selling to increase sales success and prepare for upcoming quarters. They explore the use of platforms like HubSpot to organize and utilize this information, demonstrating how to identify strategic opportunities through CRM data analysis. The video also emphasizes the importance of adapting sales strategies to achieve different results in a challenging economy.

• Strategic Selling involves leveraging CRM data to make informed sales plays, enabling businesses to adapt and thrive in a challenging economy.
• Using tools like HubSpot, sales teams can organize and segment their data to create targeted sales strategies, leading to more proactive and less reactive sales approaches.
• Integration of different data systems, such as eCommerce platforms with CRM tools, is crucial for making informed sales decisions and ensuring data accuracy.