Light, Camera, Growth! The Ins and Outs of Video Sales and Marketing

Let's be honest: static ads, photos, and infographics are great tools for sales and marketing, but they can only go so far.

Ask yourself: if your search query finds a long text and a video on the same topic, what will you choose? Highly likely, the latter. And – fun fact! – so will seven out of ten of your clients.

Videos showing your products and services are just the tip of the video iceberg. In 2021, it's about time you use videos across all business activities, from sales and marketing to customer service. To reach your B2B goals by the end of the year, consider these ideas:

Introduce videos at every stage of the sales cycle, from outreach to closing and hand-off. Use B2B video marketing as an effective tactic for reaching, educating, and nurturing potential customers. Influence buyers with videos designed to help them make informed decisions.

In this workshop, you'll learn about:

• Getting started with video marketing, from developing a strategy to distributing and analyzing your content.
• Turning video selling into the most powerful tool in your arsenal, when to use sales videos, and more.
• Best practice hacks from our special surprise guest!

Enjoy watching!