The cannabis industry is quickly becoming one of the fastest-growing industries in the world, rapidly expanding and evolving to meet the needs of both consumers and businesses. What does this mean for the industry? Businesses are increasingly looking to capitalize on this growth by offering e-commerce solutions geared specifically towards the B2B cannabis industry.  

Odds are, as a cannabis distributor looking for a software, you are inundated with options. It can be difficult to decipher which features are best for your operations and what are frivolous upsells.   

What Marketing Features Does Cannabis Need?  

As the cannabis industry continues to grow, an effective CRM is essential for distributors to stay competitive. HubSpot provides the perfect platform for businesses in the cannabis industry to streamline their operations, increase customer satisfaction, and grow their business.  

How Does HubSpot CRM Help?  

• Lead Management Tracking: HubSpot’s user-friendly CRM smooths out messy processes and eliminates siloes of contacts. Manage your pipeline end to end without ever having to switch spreadsheet tabs or move customer information.  
• Email Marketing: Create personalized emails in bulk with features like contact segmentation and smart content. Eliminate clunky generic sounding emails and create something that your customers will get excited about!  
• Contact Management: Foster a culture of collaboration for your internal teams with a CRM that makes working together easy from marketing to sales and beyond. Manage your contacts all in one place with maximal storage and minimal effort.  

What HubSpot Features Will Help Your Cannabis Business Grow?  

As we’ve said, HubSpot offers a comprehensive suite of tools which allow businesses to manage their sales, marketing, and customer service processes all in one place. For cannabis distributors, this means centralizing data and managing customer relationships efficiently.  

Powerful Analytics  

HubSpot’s analytics features help cannabis distributors understand the needs of their customers better. Data collected allows you to tailor your services to better meet customer expectations by making meaningful and excellent blogs, emails, and newsletters.   

Marketing Automation Features  

HubSpot’s marketing automation tools empower cannabis businesses to set up automated campaigns that can track and analyze customer behaviors. This gives cannabis distributors the ability to create personalized campaigns that target their desired audience. And if that’s not enough, the campaigns themselves can be automated to save you time and money on your marketing.  

User-Friendly Interface  

Finally, HubSpot is incredibly user-friendly. Its intuitive interface is simple to use for all levels of technical knowledge. The user-friendly design makes it easy for cannabis distributors to start projects quickly and start taking advantage of all the marketing, sales, and service features HubSpot has to offer.  

Additionally, Flawless is a Diamond HubSpot Partner with implementation, specialists to help you set up your HubSpot in a way that works seamlessly with your business goals.   

Why is HubSpot an ideal CRM for cannabis distributors?  

With an extensive suite of tools, HubSpot can help cannabis wholesalers, and distributors better manage their sales, marketing, and customer service processes. Additionally, powerful analytics capabilities can help businesses understand their customers’ needs with HubSpot's incredibly easy to use features. All these qualities make HubSpot a great choice for businesses looking to get the most out of their CRM.