We had already suspected AI had already turned sales and marketing on its head, but with HubSpot’s latest update, it’s set to shake the industry to its very roots. 

At INBOUND 2024, HubSpot announced the launch of Breeze AI, an integrated set of tools designed to maximize effectiveness and customer engagement from the very beginning of the customer journey. 

In this article, we break down the basics of Breeze AI, explore all the functionalities it includes, and show you how, as a HubSpot user, you can elevate your sales and marketing efforts to new heights. 

What is Breeze AI? 

Breeze is HubSpot's AI that powers the entire customer platform.  

Within Breeze AI, there are three distinct capabilities and sub-tools custom-built for sales/marketing automation, hyper-personalization, and customer connectivity.  

Breeze Copilot 

ChatSpot is now integrated into HubSpot as Breeze Copilot, a virtual assistant that supports you wherever you go within the platform. 

• Ease of Use: Integrated directly into HubSpot, accessible by clicking the icon in the top right, and works seamlessly within the right panel. 

• Context Aware: Provides insights and assistance tailored to the specific HubSpot page you’re on. 

• Enhanced Accessibility: Mobile-friendly and available on the HubSpot Chrome browser extension. 

• Prompt-Driven Enhancement: Offers new and improved prompts for better summarization, data relay, content generation, recommendations, and more. 

Breeze Agents 

Breeze Agents are exactly what they sound like - AI "agents" who can be deployed to automate manual tasks and work for you, so you can focus on more strategic work.  

Social Media Agent  

• Generates posts tailored to your business, audience, and brand, speeding up your content process. 

• Creates regular social media posts that engage your audience and keep your brand message strong, even providing recommendations on the best times to post. 

• Uses past performance, business details, and industry best practices which seeks to increase the effectiveness of your social media content. 

Content Agent  

• Generate conversion-driven landing pages, diversify your content with podcasts, showcase customer success through case studies, and produce SEO-optimized blog posts. 

• Quickly produce various types of high-quality content that attract visitors and generate leads, including landing pages, podcasts, case studies, and blogs. 

• Use internal and external data to ensure content meets goals, attracts visitors, and drives leads.  

 Prospecting Agent  

• Assign companies and contacts in your CRM that match your ideal customer profile and target persona. 

• Researches each target company and contact to develop a deep understanding of their business and needs. 

• Looks for signals of intent and activity, crafts personalized emails using its research and context from your CRM and reaches out at the right time. 

Customer Agent 

• Train in minutes using your knowledge base, website, and blog content. 

• Experience natural and trustworthy customer service with conversations that feel personal and authentic. Customize interactions to match your brand, ensure only approved content is used to avoid misinformation, and provide citations to boost customer confidence. 

• Enjoy seamless handoffs with routine queries handled automatically and complex issues routed to your team, allowing you to stay in control while maximizing efficiency. 

• Track resolution rates, human handoffs, and customer sentiment. 
  

Agent.ai

 And it doesn't just stop at the built-in agents. HubSpot co-founder Dharmesh Shah announced agent.ai - the first (and only) professional network for AI Agents. What is that exactly? It's a website where you can find all kinds of pre-built AI Agents for any role/task you might need help with, including: 

• Company Research Agent
• Competitor Analyst
• Pricing Page Analyzer
• SEO Content Optimizer

Check out the agent marketplace and see what AI can do for you! Need help understanding how to add the AI Agents to your workforce (or more importantly, how to train your team to use them) ask Flawless! 

Breeze Intelligence 

Businesses are finding it harder than ever to deliver personalized messages and outreach at the right time due to lacking context on their target accounts. To add to the pain, buying a stack of traditional third-party intelligence software only leaves you with a mess of tangled, disparate databases that are nearly impossible to integrate and action, and even harder to decipher which is most up to date. 

Breeze Intelligence offers B2B enrichment and buyer intent data to help businesses drive new demand and increase conversions throughout the funnel, all directly within HubSpot. 

Data Enrichment 

Companies are increasingly burdened by siloed and incomplete data due to multiple data providers across various engagement tools. HubSpot’s solution addresses this by offering over 40 continuously refreshed attributes, more than 200 million buyers and company profiles, and automatic enrichment of companies and contacts as they are added to HubSpot. Additionally, they will provide bulk enrichment options and customizable enrichment settings to streamline and simplify data management. 

Buyer Intent 

If your information is scattered and not integrated into a single, actionable framework, your sales team will naturally run into inefficiencies and may latch onto leads that are unlikely to convert, wasting time and resources. 

With Breeze Intelligence, your team can easily identify and prioritize high-fit, high-intent customers based on your target market and website activity. 

• Set key company attributes such as location, employee count, and revenue. 

• Define intent criteria by selecting important pages on your site, like the pricing page or use case library, and specify the minimum number of visits and recency of activity required. 

• With intent orchestration, view an interactive list of high-fit companies showing intent and take immediate action by filtering these companies by your target market, intent level, and whether they are net-new or existing accounts in your HubSpot Smart. 

Form Shortening 

By requiring known contacts to fill in repetitive or too much information, conversion rates take a hit. 

Breeze Intelligence can improve the visitor's experience by minimizing the effort required to fill out forms and reducing the number of fields. Your team will thank you for ensuring high-quality data collection without too many redundant fields. 

So What Does This Mean For HubSpot Users?

Just like HubSpot CEO Yamini Rangan said during the HubSpot keynote - right now, AI can accelerate but in the future, AI will transform. We believe that AI is more than just a buzz word, more than just a trend. It's a powerful tool that can help sales, marketing, service, and dev teams to transform the way they work.

With proper set-up and training on the new Breeze AI tools, you can take your team from simply using AI to do some acceleration work for them (i.e. writing an email, summarizing call notes) to using AI as a trusted colleague who can handle previously manual tasks to help them do their job better.

Unlock Breeze AI With Flawless Inbound 

To truly tap into the potential of Breeze AI, you need a team with the right skill set. Skills like CRM management, marketing automation, data analytics, and strategic consulting. 

If you’re looking to explore Breeze AI in a risk-free setting, have your questions answered by experts, and receive personalized guidance on new CRM tools, don’t miss our HUG event on October 2! We will be doing demos of Breeze AI to show how you can immediately implement the tools to improve your sales and marketing processes. 

As always, feel free to contact us if you have any questions!