My focus is on providing in-depth strategy on Sales & Marketing to B2B companies with sophisticated and niche products and services. Over 20 years I’ve worked with organizations from $3M-$25M, providing strategy and leadership guidelines at the C-suite and Director level across industries from manufacturing to technology, VAR/MSP and SaaS, to engineering, financial services, and telecommunications.
I speak frequently on B2B Sales & Marketing strategy at industry associations, economic development groups such as BCTech, TEC-Alberta, ATBX, ChannelNext, Cisco and Microsoft. I was also part of the Forbes Agency council, and have been featured in Edmonton Business magazine, and short listed for the EY Entrepreneur of the Year Awards for 2019. I wrote down my experiences helping 80+ organizations into a book, Journey to the Summit: Why Some B2B Organizations Can Achieve Exponential Growth While Others are Still Struggling, a deep dive no-fluff blueprint for any B2B organization who is series about their growth in the next 12-18 months.
Knowledge is very important to me. I need to know the how and why of everything — so I’m always looking things up on Google. I love being creative and having the chance to improve on internal processes, drive up our operational efficiency, and help grow the team.
I'm an entrepreneur by nature. In my role as COO, I specialize in financial planning and business administration and development.
I love a challenge and working with different clients in different industries in Canada and the US means you are always striving to get the type of results that mean your client has to hire more staff. And I love mentoring my own team and seeing their careers grow with Flawless.
My role as Operations and Client Success Manager means I work closely with the delivery teams to ensure we are bringing the highest results to our clients and with the operations side to help Flawless Inbound grow in the future with the perfect fit of staff, culture and processes. I have an extensive 25-year background in project management, client service, team development and training, campaign strategy, business development, social media and ABM campaigns.
I love to take the initiative, work proactively, and get things done! What things? Everything from Market Research and Analysis to Marketing Strategic Planning, SEO to Project Analysis, Planning, Coordination, Execution & Client Reporting. Paid Marketing, Email Marketing and all things HubSpot.
It never gets boring! I love problem-solving and always look to learn a better, faster, newer technique. The best part is always seeing the impact of our efforts elevate our clients’ success. Where are my efforts? Working in HubSpot, planning and executing media buys, optimizing conversions, scouring analytics for hints on how to improve, and deploying result-oriented campaigns.
I come to work for three reasons: being surrounded by people with diverse skill sets and experiences, a desire to write things people will remember — and having some good laughs.
I’m skilled in creative blogging and storytelling and put this to work to assist our clients help and educate their customers.
Every day you learn new things. And, in my line of work, it’s exciting and rewarding to see how applying your knowledge builds the client's reputation and success.
How? With a blend of SEO-friendly content and a creative and versatile writing style I put to work for our clients every day.
What I love is creative freedom! I like to think hard and out of the box for my concepts. My job can sometimes be challenging, but I like to think that it pushes me to better myself every day.
As the resident web designer and developer, I’ve mastered many programming languages and know the ins and outs of WordPress and HubSpot development.
I started working in the design industry in 2010, and with Flawless Inbound since 2014. I’ve been involved in projects focusing on logo and print design, website design and development, user experience and animation. I gained my skills base through the Digital Media Production program at the Edmonton Digital Arts College. Afterwards, I became a core instructor at the school for a couple of years before branching off into working with other companies to broaden my skills.
I love the opportunity to be creative and think outside of the box with every project. Working with clients in a variety of different industries with a variety of different challenges means I get to learn something new practically every day Í which means my days are never boring.
I'm a strategic yet creative thinker which means I can integrate strategy, content, design, and technology together to create marketing plans that transform and grow customers' businesses.
Every task is a challenge to do better than last time, and every campaign is a chance to grow. Nothing's ever the same — and even the most unlikely work can turn into intriguing learning opportunities.
I bring this attitude to my role: always looking for the best way to tell and promote companies' stories in ways that attract and connect with people.
The things I like most is the empathy I feel towards business owners who have poured their heart and soul into their businesses. What compels me to come to work in this field is the opportunity to advise and guide businesses so that they make smart investments in marketing in order to achieve their growth goals.
I enjoy coming to work every day because it allows me to integrous, make an impact for businesses and build genuine relationships through lending my expertise to develop B2B inbound marketing and sales strategy.